If you want to be successful you must understand your customers. When you understand your customers you will know what their needs and wants are. Once you understand their needs and wants you will know what you have to do in order to fulfill them and make your customers happy. Remember that customers are very complex and there needs and wants will change so you must always actively try and understand them. You will never fully have your customer figured out because the things that they are interested in can change. Once you start to understand your customers you will be able to compete with your competitors. They decide what they want to look at You should remember that all your customers will decide what they want to look at. This is called selective exposure. This means that when you put out an advertisement your customers will only pay attention to it if they want to. So your goal should be to make sure your customers won’t ignore your advertisements. This is why you should put advertisements out in convenient locations. Outdoor advertising can help businesses overcome the problem of selective retention. By putting advertisements on things like cars more people will be exposed to it. Putting advertisements on a billboard will help businesses get over selective retention as well since these are hard to miss. The businesses brand will become strengthened because of the exposure that it gets. They decide how they interpret messages A business’s customers will decide how they interpret messages from advertisements. They will ignore, misinterpret or reject beliefs that are not consistent with their own beliefs. This is known as selective perception. In order for businesses to get over this problem of selective perception they must make the messages that they deliver straightforward, simple and they must say the truth as well. They decide what they remember and what they forget A businesses customers will not only decide what they look at and how they interpret messages but they will decide on the messages that they remember from businesses and the messages that they will forget form businesses and this process is known as selective retention. For businesses to get over this problem they should make the messages they deliver interesting so that people will not forget it, they should repeat messages that they deliver so that it gets engrained in the mind of the consumer and they should also add humor to their messages so that it will stand out in the mind of their customers. Marketing is essential for any businesses nowadays. When businesses run a good marketing campaign it will make people want to gout and buy their products and services. Marketing is done so that people are made aware of the products and services that a business has to offer. Marketing is only beneficial to a business if it improves the sales of their products and services and it can be very costly to businesses if it does not improve sales as expected because running a marketing campaign is very expensive. If businesses want to run a successful marketing campaign they must make sure that they connect with their intended audience. Make sure you do it right Since you are spending a lot of money on marketing you should make sure that you do it right. If you are doing outdoor advertising Bundaberg get your car tinted. This means that every time you drive your car or even if it is just sitting around you will be able to advertise your brand on your car. So your car will be advertising your brand 24/7. If you are getting a billboard to advertise your products make sure that everything on it is clear. Make sure that the wording on it is large so that it will be clear. Make sure that you get good quality graphics as well so that it is clear and people will be able to understand it then. It improves customer loyalty When marketing is done right the customer loyalty a business has will improve. Customer loyalty is a very important thing for a business to have and it will give them a competitive advantage over their competitors. It improves customer loyalty because a good marketing campaign will not only say why the products that are being advertised are good but it will also say why the brand that is being advertised is better than their rivals as well. A loyal customer will choose the products of the brand that they are loyal to over a competing brand even without looking at what the other brands have to offer. They do this because they know what they get will satisfy them. It is essential in homogeneous markets In markets where all the products sold are very similar marketing is very important. Marketing can change the perception of a product in the mind of a consumer so when all the products sold are very similar the business which can change the perception of the product in the minds of the consumer will be able to get ahead.